Sure we do have a bunch of internet cliches – how to make a registration form, how to place ads, how to build websites that are easy to navigate. The list goes on.
It had to be redefined a bit in terms of usability after web 2.0 came into play, but the main point is that studying the usability of web apps (and not only, the usability of daily objects is also studied and put to many tests all the time) has never been more important than now. With the overflow of information a site that’s not well prepared in terms of usability will flunk, even with the best promotion and visual flare. Examples : Google ? A simplistic, pretty ugly site, but it works well and it’s so easy that people using it for the first time know what’s going on. Well the ads might be a bit confusing, but the rest is very thought out. So are we seeing the fall of the dark ages in which we were supposed to do “pweety weebsites” ? Or will the web be divided between “pweety” and “functional” ?
Usability specialists sure know their worth nowadays. It’s time for the rest of the web world to pick up.
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