Windows Phone 7 might have had a rough start, but it's gaining momentum to become something more than a novelty
Today the Smartphone OS market is divided between iOS and Android, with the rest of the platforms being pretty much non-relevant. Yeah, I know, they’re bold and pro and all that. Too bad it doesn’t matter. A smart and well done ad campaign won’t change much now, without features. So yeah, there are two main OS’es, but Windows Phone 7 is going to be the third one whether you like it or not.
Let’s think about it for a second. There’s a finite number of smartphone makers. With WP7 gaining in popularity, who will suffer the biggest blow here? Apple? Nope! They make their own hardware and software, so that won’t change much, except maybe a few % of users switching.
Yeah, you’ve guessed it! Android is installed on phones by the likes of LG, HTC and Samsung. And we already see some HTC phones having WP7 instead of Android. With Microsoft’s pile’o money it’s only a matter of time before it spreads to other manufacturers. And the battle will begin! Google might actually loose the suppliers of hardware, which in turn will result in less Android’s sold, and less ad revenue for the company. This time Microsoft’s offer for the phones is actually VERY good. And they already have Nokia on their side.
And we were all wondering why did Google buy Motorola Mobile a while ago. Now it’s pretty obvious!