It's about time they took matters into their own hands
I stumbled upon (no pun intended) an awesome image of a tree holding an awareness sign against cutting down rain forests. It’s great because it catches attention way more than a normal billboard, and the fun factor makes it spread via word of mouth more. I think I’ve read somewhere that it’s a german action – well congratulations to the guys who came up with it – a really awesome and inspiring idea. And he has friends! ;)