Yahoo’s interesting way to rebrand

Most companies considering rebranding (especially the larger ones) try to keep it as much of a secret as possible. Yahoo has decided to go in an opposite direction and will show us 30 of the logo designs they worked on, with a final unveiling of the “real” one on September 5th. That’s a pretty cool idea, to see all the iterations and concepts. The logo itself will still be consistent with the current one as the “!” and the colors will most likely stay exactly the same. The first logo can be seen above, the rest will be shown here

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