There’s a saying in the design industry, that price alone is far less important than the ability to deliver. That is especially true if price is the only factor by which a design is chosen, and we all got our fair share of “we think the CEO’s nephew will make a great website. Why he did two already!” which almost always results in projects that are not done. Ever. Or at least in any near future. Having a web presence is important just as it always was, but now with responsive web it’s even more important that people can find you via mobile devices. In that case GTD or Get Things Done usually beats the “Make it Cheap” motto, because the latter cases rarely become anything at all. The infamous nephew or that “close friend who has web-something company” usually end up either not doing the job well, or not doing it at all.
When you have a mix of quality and the ability to actually deliver something at the end of the day, you have a successful company that’s hard to beat. If all you look at is price or “personal relation” you might end up with that cute “under construction” graphic BEING your website for a year or two. That’s why it’s always important to price your projects right, so you have the motivation to deliver. After all big companies pay big agencies hundreds times more for the exact same things small design studios do.
Why?
Because those big clients are SURE that the job will be delivered and having that peace of mind is important.