Apple did not only announce some new hardware today, but it also revamped some of it’s web presence, that was considerably lacking the (controversial) flair of iOS 7. Apparently it’s slowly progressing towards unification and we can see the start of it on the iPhone 5C page. First of all it hides the glossy, gradient’y Apple menu background right after you scroll down and the translucent (hello iOS 7) menu bar slides down and stays on the top of the site.
The website also uses nice scroll-animations that are becoming a new web design trend, but fit the mobile OS as well. After all there’s plenty of things moving in iOS 7. It’s becoming more and more consistent and we might as well see a totally revamped Apple website on the day iOS 7 ships.
Let’s just hope they won’t go too minimal with the next desktop OS (the one after mavericks as this one has the classic MAC OS look left intact) because that will be a lot harder to get used to.