Have you seen the recent Olympics Apple Ads? It's almost as if they were made by the competition to make Apple look bad
The Ads are all about the Mac, but they’re so “low”, without edge and uninspired, that it seems like they were made by Samsung to make a dent in Macbook sales. Seriously! A supposed Mac Genius (the whole “Genius” idea is actually pretty bad, because people who can use iPhoto and Time Capsule don’t really need to be geniuses, and most of them aren’t). Besides if someone’s a real genius he wouldn’t work at Apple retail. Design or Engineering maybe, but retail? Come on.
So this all knowing genius is helping people with their mac “problems” like making a movie or a photo book. It’s stupid. Plain stupid. And very un-apple like. It’s bad enough that skeumorphisms took over iOS and OS X (ugly Contact, calendar and notes apps) and now this? Do you think Apple is loosing it’s edge and the “cool factor” if they have to resort to being stupid in ads to sell their products?
Here’s one: