Another example of how evil facebook really is ;) Apparently advertising your fanpage doesn't make any sense
So you ran a couple of ads for your fanpage, and got a large number of “fans” for a surprising amount of money? Feeling all happy and “popular” you might let your guard down, because out of each 1000 fans, 800 might just be bots used to scam you. A social company called “Limited Run” had just reached the limits of their run with Facebook, when they independently tested how many of the ad-generated fans are real people. Using a couple of analytics companies and their own software they found out that only 15-20% of fans are people, and the rest are just bots.
They’re not accusing Facebook “yet”, but someone owns those bots. We suggest it might be time to stop “believing” in Facebook as a marketing tool. But hey, it’s probably for the best. Maybe now people will need to be more creative to reach their “fans” than just setting up a facebook ad.
We had seen a similar case a few months ago, while a quickly climbing fanbase turned out to be completely inactive. Money well spent? Not really.