A few days ago Yves Behar had said, that Apple products don’t really fit the software, as if they were made by two completely different teams. The industrial design is clean, simple and futuristic, while the OS has skeumorphism with stitched leather and all that ‘fun’ stuff. He inspired me to see what would happen, if the software design matched the industrial design, with color-coded OS for each device. Apple has been under a lot of critique lately, due to keeping it safe and not introducing many visual innovations to their software. I’m not saying my design is better. I just wanted to see how it’d look like if the design matched the phone quite literally. So I created the Black and Grey + White and Silver versions of the OS for the iPhone 5.
You can see the whole project at: http://hype4.com/whatif