We’ve seen it a couple of times already. Facebook made some changes and groups started popping up that were hoping to get the new design back. Some even issued threats that they’ll stop using the service if it’s not reverted tom the beloved original.
That clearly defines how people hate a change. Why blame them? It’s confusing when you come back to a familiar site to see it changed. As with music – you like what you already know- if you’ve used a site for a long time and see it many, many times you get used to the design of it as well. And it doesn’t really matter if the design was good or bad. It was “home sweet home” and people don’t like others redecorating their home. Now do they?
The whole subject came up because just recently some statistic were revealed about the popular site Digg. They had a steady 40mil uu daily and they drastically redesign the site. The result? a 26% decline in a few weeks in the US. That’s a lot of users.
So what’s the solution if you don’t want to stay behind with your design but you don’t want your viewers to go away? The simplest solution would be to keep changing small stuff constantly so people don’t have the time to get used. And if you keep the changes small the evolution will be easier to grasp than a revolution.
Examples? Think Google.