About IdeaMonster

Krop, Square Extension, Dust|box artist. Illusion of sense art group founder, creative director, open mind.

Simplicity is pretty complicated

In graphic design the hardest things are actually the simple ones. Sure it sounds a bit stupid, but when you think about the rule of “Less is more” and then look at the big letter “a”, written in helvetica on a white background you can see that it’s not actually all peaches and cream.

Simplicity in webdesign is often refferred to as “minimalism”, which basically says it all. Something “minimalist” (-ic) is something simple, an expression of content/function with very little form.

This form can of course has it’s saturation levels – we can have a nicely designed website with just the text. Various typefaces, paddings and margins working together to create something that’s nice to the eye.
But that would probably be considered ultra-minimalism, so let’s move on.

Another step is adding a couple of elements like a background here, a divider line there, but still keeping it simple with as little colors, gradients, photography as possible. And this is where the hard part starts.
We all know that graphically rich and intense websites can hide their content flaws in a lot of flashes and eyecandy. With minimalism we don’t have that comfort, so everything has to be in place. Considering typefaces, font-sizes for different elements is crucial for the whole thing to look good while still being minimalist. If you want to make minimal websites it’s best to look around first and get some inspiration (that doesn’t mean copy+paste! ;))

I think every designer should have at least a couple of those minimal sites in his/hers portfolio among all those beloved graphically intense sites that we’re all so proud of.

Rasterbate it!

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There are many ways for achieving “BIG formats” in graphics. One is using very high resolution images. Another one is using vector graphics which is scaleable without artifacts and is great for logos and simple elements. But what if we have a pretty small photo and we’d like it to be big anyway? For a while there weren’t many options but a couple of years ago I found something that I want to share with you.

Rasterbator!

Rasterbator is a tool that you can use to make large prints from small graphic files such as posters, photos etc. How large can it be? Well let’s quote their website:

The Rasterbator creates huge, rasterized images from any picture. Upload an image, print the resulting multi-page pdf file and assemble the pages into extremely cool looking poster up to 20 meters in size.

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20 meters is quite large, isn’t it? And it’s all done by creating lots of little (and bigger) circles of many colors that when viewed from a distance create the image we want. It’s actually quite simple, a technique that was known before and used in print (old newspapers) in a slightly different way. Here it’s an algorithm that enables you to convert your photos from simple pixel x pixel ratio to something much, much bigger using dots. And many of them. What’s great about it is that it’s free to use for commercial purposes as well, so another good thing coming from the so called “community” for the fun and usage by the masses. And it’s pretty easy too.

It even can divide the image into smaller portions (let’s say A4 page format) and export a PDF with a4 pages that you can print on your home printer and then hang in the proper order to have the whole big image. Now that’s creative!

You can check out rasterbator at http://homokaasu.org/rasterbator. Don’t forget to see the amazing photo gallery!

Is technology going to eat it’s own tail?

Think about this : the rate of production of some new gadgets like iPads, new iPhones, new Samsung screens, new nintendo consoles is the highest ever. They’ve got millions of people building devices for other millions of people. And the demand is exceeding supply. Now let’s put it in a perspective :

So you bought an iPhone

zumalive696052-electronic-wastelandGuess what! Next june it’ll be obsolete as a new one will emerge and you’ll most likely want one. And even if not that next iteration, you’ll want the one two years after that. After all in technology two years can make a huge difference. So ok, where’s the problem – you ask. We’ll get to it on a little bit. So after a while your old phone / camera gets thrown away, you get the new one. And so forth. But since the production right now is so high, and making the components takes a lot of resources, energy and such – when will we run out of the parts from which we can make the new electronic wonder-gadget?

The rate of innovation is of course speeding up every year, so basically in a few years everyone will own a pc, a laptop, a smartphone and a tablet device, if not more. And most of these will be changed to newer versions after a few years. So the running progress of technology can lead to depleting the natural resources needed to make new tech. and thus ending technology.

What do you think ?

E-paper / E-newspaper / E(nd)-of-paper

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There’s a lot of recent developments in the publishing business. And some of it is pretty revolutionary. I finally had a chance to play a little bit with the Amazon Kindle and I actually love the E-Ink screen and the long lasting battery. It provides a reading experience very similar to a real book, especially if you have a nice, leather case for it that pretends to be a hardcover. But the point is to have your entire Library in your … well, bag – since it won’t really fit in your pocket unless you’re really really big ;)

But there will be changes (as I predicted a while ago). The whole thing occurred to me for a couple of reasons. And here’s what they are:

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iPhone ringtones from your own mp3 files but for free

This was one of the big drawbacks. Paying another 99c for making a ringtone from already purchased music? This is a very mean practice by apple, and they should stop doing that because people don’t like to be charged for EVERYTHING, and for some things twice.

Ok, let’s say we want to make a ringtone. What we need here is iTunes (but I guess you already have it) and your iPhone doesn’t have to be jailbroken. It can be fresh out of the box. The idea is to make a little cheat so the iPhone / iTunes will THINK a file you provide is a ringtone. And since most technology is at it’s root stupid here’s how we do it :

1. Find a song you like in iTunes. Right click on it and go to “Get Info”.

2. Go to options tab and find a place where it says “start time” and “stop time”. Remember that your ringtone has to be 30 seconds or less. Play the song a couple of times looking at the seconds to find a perfect spot, here let’s say 0:08 to 0:28 which will make a 20 second ringtone out of it. Click ok.

3. Now make sure you’ve got your encoder set to AAC. If you don’t know what I’m talking about just follow these simple steps to do so:
– Go to iTunes preferences. Then to “Import Settings” and choose AAC as the encoder. Click Ok everywhere.


After you’re done with that select your song and either right click and select convert to MP3, or in new iTunes click the advanced tab on top of the screen and click “create AAC version” there.

Now take that newly created 20 second long song and drag it onto your desktop. Then delete the 20 second file from iTunes completely (important!). You might also want to go to the original file and reset those start and stop times. After the 20 second AAC file is delted from iTunes and exists only on your desktop you see it has a m4a extension. In MAC OS simply select it, press Command + I and change the extension from M4A to M4R. It will ask you if you’re sure to change to m4r. Say you are. In windows you can probably change the extension by either selecting Rename from the right click menu or some preferences of the file.

After this step you have a M4R file on your desktop and it should be associated with iTunes. Click on it twice to open it and it should simply open in iTunes and start playing. But you’ll notice that in the ringtones tab you now have that file. So sync your iPhone and you’re done.

Pixelmator 1.6 released

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It’s been a long time since the last version of pixelmator hit the internets, and now the long awaited 1.6 is out. Was it worth it? Is it super-cool? Is it a photoshop killer?

Well sort of

What we get in 1.6 is the long awaited layer groups (FINALLY!) which are done much nicer and user-friendly than in Photoshop. So yeah, this is a big plus.

We also get performance improvements and 64 bit / Grand Central Dispatch and all that other technical mambo jumbo. Bottom line? It’s 40% faster. This is of course always a good “feature”.
Precision transform tools are now more precise, rulers are now more ruler’y and there are supposed to be little tweaks here and there.

Still no real text tool though which is a buzz kill because that is the only major feature setting the app a bit behind but hopefully we’ll see text tools in 1.7. I’d just hate to wait for it for a year ;)
Overall performance is much better, and I love the new layer groups.

There’s also importing from devices such as cameras, iphones, ipads, and exporting to popular social sites. Might come in handy, although I don’t think it’s as important as the text tool ;)

So yeah, it got better, and closer to beating photoshop’s price-to-quality ratio. A good app and you should at least give it a try at pixelmator.com

First ever iPhone 4 music video

It was pretty obvious that when the new iPhone came out with it’s 720p HD video someone would make a music video using just the phone. That someone is a one man band (and the guy who shot and edited it) called Flakjakt and the video came out pretty nice. So as I expected there will now be a stream of good quality (and bad quality) videos for bands, projects, short movies shot while drunk etc. This one was edited (in Final Cut, not the built in iMovie) and there are some color changes added, but overall it looks interesting and very retro like.

Adobe Ideas for your iPhone

AdobeIdeas03Whoa, didn’t expect Adobe to release such a fun and actually useful mobile app for free. Since mobile photoshop for the iphone is a big disappointment I wasn’t expecting much from “Ideas”. But trust me it’s perfect.

What does it do?

It let’s you sketch just like other sketch apps do (but with more style) but that’s not all. Aside from the standards like brush size / opacity and color (with a great interface – seriously) you can also draw on photos (which isn’t new but done beautifully) and what’s super cool you can “extract” color schemes from pictures. Which basically means it can generate matching colors from any picture you take – so if you see some nice colors somewhere you can snap a picture and extract them easily.

It also categorizes your ideas (sketches if you must) and organizes them. I’ve tried many apps like that and this one simply owns them all. Seriously. Having (mobile) ideas can be fun!

Business campaigns online on low budget

I have stumbled recently across some ideas on how to enhance a traditionally (tv / radio) marketed campaign (of an event this time, not a product) by adding some internet presence but at low cost. So where should a marketer start with such a daunting task?

Well first and foremost it’s important to know your target group and which online places do they prefer. For example some countries don’t use twitter as much as others, while some have their own facebook/myspace alternative and the big two (well big one to be honest) are not as present there. But once we sort of get the idea of where to start the next question arises.

What’s next?

Is the next step adding marketing babble advertising media everywhere and waiting for our fish to catch bait?
(remembering that we’re on a budget – preferably no money, and the smaller amount we have to spend the better). So where do we start? First let’s focus on the event we’d like to promote. And since nothing nowadays is truly original we can find similar events in the past. And even if not and this is truly an unique thing we can find categories in which our event fits – like cooking / vegetarian / concerts. By narrowing it down to a couple of tags we need to start at the bottom first, because the top will be much easier. So let’s say we have those three tags and want to promote a big concert in our town of 2 mil. citizens, which is of course already promoted on the radio, press and tv.

Starting at the bottom

By starting at the bottom I mean preparing a short, friendly notice (not a marketing ad), with a couple of pictures and generally a visually pleasant form. This is important because in most cases like that plain text will be skipped.
Then we go blog hunting. We find at least 10 (50 is better) blogs that relate to at least one of our subjects and have a viewer base that’s large enough to cover our city too (even if the blogger is from some other place in the same country). Then we write to them, trying to sound as “real” as possible. Saying “Hello” at the beginning won’t hurt (yeah it’s obvious but skipped so often it makes my blood freeze). Then let’s tell them how we found them, and that we think we have some interesting info to share with them. And then the info part comes in, but it seriously should be presented like you’re describing it to a friend you stumbled upon on a street. No fancy big words, no marketing bullshit. Plain and simple. And good looking visually (photos speak!)

Moving to the top

A facebook group or page is the typical next answer and it’s also the right one. Try and fill it out with as much detail as possible but DON’T FORGET THE PHOTOS. Any promotional visual material is crucial. A nice poster. Or even internet posters with a nice photo and some basic even info on it. Post it, share it. Write there from time to time. The best way to actually get somewhere is by running a facebook ad, which in fact are pretty cheap. You can end up paying less than $1 per 1000 views of your ad and this is A LOT! Try and experiment with those.

Twitter is also a fun way to be more socially “open” to your followers (but you need to have some already) because you can communicate even more like a real person with them. Short, direct messages and remember to post something that’s only touching your subject indirectly like a funny video of someone else’s vegetarian activist concert with guys dressed as giant culiflowers or whatever. Be real and human.

Same goes with a youtube channel – get as many videos of your performers or even recipes online, tag them correctly and have each point to either your website or your facebook / twitter. It won’t hurt to make a splash screen with the most important info and put it INSIDE the videos at their beginning and end so they won’t be missed.

And remember. Be a human. Because being a robot, or worse – a marketing guy – won’t buy you trust. And won’t buy you followers.

mobile creativity

The new iphone is out and aside from the fact whether you like it or not it does bring one thing that is truly revolutionary. And it’s not the hires screen.

Think about it – having a 720p camera in your pocket and imovie to edit it on the go will break apple’s own division of mobile products being only for consuming media while computers being the tools to create.

This changes everything because the best camera is the one you have with you, and using free time (like on a bus) to edit it will result of more creative things done “in the moment”.

And higher quality plus having your tools with you all the time is the path towards better digital media and perhaps youtube 3.0

Exciting times since now all other phone makers will make a video editing app and the trend will spread.

Also expect more virals ;)

Overlapping interests

smart-monkey Expansion in the creative field is a must nowadays, since everything seems to be running faster than us. The technology, other designers, recession of the currency. And so on. So we either try to outdo ourselves in one area – focusing on being great at one specific tasks – and hoping that we will be chosen because of the amount of skill we have. Or we try many different things like adding flash animations, video editing, sound editing, and not being too good in any of them.

But is it really that bad? I mean come on! It’s our ideas that matter. And in fact the myth of doing stuff to the point, and working long hours on every single project is bullshit. Some people work faster. And I’ve never seen a flawless project either. So is someone bullshitting us into thinking that we should be sticking to one thing, because they fear for the competition? I can make a pretty good video if I have the right material, choosing the right trimmings, effects and music. Does it mean that I shouldn’t do it because I’m not a pro at it? And I’m not talking about birthday party videos for my sister here. I’m talking about something I take the money for and I can put in my portfolio. That kind of video.

I think that creativity is not limited to a medium. It’s limited only as far as our own limits go. And if we truly commit , we simply don’t have any. Allright? Allright. So go out there, be creative. Accept criticism and turn your back on the hate because when they put their time into hate towards you and your work, you’re already on another project.
Good luck!

David and Goliath

Today something a little bit creepy had happened. For the first time (probably ever) Apple’s Market Cap exceeded the one of Microsoft. Yeah, I know. We’ve been always under the impression that the Microsoft empire will forever be there as the most powerful and evil monopoly. As they say in cheesy movies – with great power comes great responsibility. And since Apple right now has the upper hand, we’ll probably see a lot more “influencing the world” on their part. Remember apple fans being mad that people were choosing Windows platform and PC’s? Well right now they’re forced to choose HTML5 over flash for instance. And there’s a new iAd (html5 of course) going to be released soon. So is apple going to be evil?

Or maybe in the modern world, where google, apple and microsoft each try to stand by google’s “don’t be evil”, no big corporation can actually be the good guys or they’ll loose the fight? As I always said, I use apple products and I like them, both the operating system and the devices. But I don’t want MSFT to fall, just like I don’t want to see Google fall. There needs to be competition! There need to be windows7 tablet devices. And Android tablet devices! And if both of those run flash, we’ll just wait and see who comes out of that little fight alive. Because being first doesn’t always guarantee success.

I personally hope that we’ll be able to still creative memorable and innovative advertisements instead of being stuck with all that “interactive html5 toy story bullshit” that we’ve seen a few months ago.

Youtube is 5 years old!

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5 years. And yet it seems it had been there forever, right? Well apparently 5 years ago if you wanted to watch an online video you had to download a crappy MPG file or wait for those quicktimes to stream. And then along came two guys and their garage, and they changed the web forever. Without them we wouldn’t have the amazed lemur, the skateboarding dog, the laughing baby and many other classics of web 2.0 entertainment. Happy birthday Youtube! Too see (among other things) the Youtube timeline click on the number 5 next to their logo.

Testing Content Aware Fill in Photoshop CS5

I downloaded the trial version of CS5 today and of course the first thing I wanted to see is how well does it really handle the hyped content aware fill. Below are my results.
Note that sometimes I had to use the content aware fill a couple of times to fix little mistakes previous fills had done. But overall it’s a very powerfull tool. The results are not as perfect as their promotional video but jaw-dropping nonetheless.

Test 1 – removing me and my snowboard from a cellphone picture. So there’s dirt and heavy jpg compression at the start.

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The before picture you can see above, the after just below.

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