About IdeaMonster

Krop, Square Extension, Dust|box artist. Illusion of sense art group founder, creative director, open mind.

Is Flash based e-learning gonna die soon? Will HTML5 take over?

The death of mobile flash may have even more consequences than we initially imagined

Flash for mobile devices died a couple of days ago, and apparently there wasn’t a web-wide mourning vigil cast. Nobody cared. Most of the video sites are adding a HTML5 player now, so soon flash video will be gone too. Even Adobe has put out their own HTML5 authoring tools, leaving flash for desktop animation, presentations and e-learning. And for a while we would’ve thought it’s gonna stay that way. I mean Flash is definitely fantastic for making animated movies and clips. It’s also pretty good for presentations and e-learning solutions. But that last part might change soon too.

Most companies (including big corporations) that use e-learning solutions don’t really care what technology they’re using, as long as it works. And that worked out pretty well for e-learning delivery companies, because on most laptops and desktops Flash does work well. But there’s a slight change now, that apparently many of those content creation companies didn’t notice.

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#000000 black doesn’t exist in nature, so it shouldn’t exist in design

Pure black is only pure when you close your eyes. In the dark

We have covered minimal design before, and every time we did the idea was to have black text on white background. Well, that minimalist approach was of course oversimplified, but a couple readers asked me about that, so here we go:

I stumbled upon a couple of blog posts recently about the issue and that made me think about it as well. The fact is that pure (#000000) black doesn’t exist anywhere in nature. Even if a surface is black, light hitting it makes it dark-grayish with a warm or cool tone. So it’s never really black, but we call it that.

Same with text. Black text on a white background creates A LOT of contrast (as high as it gets really) and that’s not very good on the eyes. The idea is to modify the extremes a little bit (both black and white) into some nice looking dark/light greys. If the general website palette is warm, we should have our “blacks” warm with a bit more red, than blue in them. If it’s rather cool, we’d add more blue to our black and have a black and blue design. Yay.

Pure black is also not good with other colours because it immediately catches the eye and distracts us from the rest of the content. I personally prefer even brighter blacks, than most designers, ranging from #2x2x2x up to #4x4x4x, with my “white” backgrounds being somewhere around #fdfdfd with a slight addition of either blue or red.

All in all toned down text is both readable and beautiful and it’s the first step to better typography. Let’s leave pure blacks to print, because after it’s printed it’s not pure black anymore (light is hitting the black making it grey too)

Is minimal design the best thing that happened to the web in years?

Corporations AND designers all over the world are switching to minimalistic, simple design

The web sure has gone a long way from it’s humble beginnings of blue, underlined links, serif fonts, animated GIFs (they now exist as something completely different) and patterned backgrounds. Well now we are seeing a rapid increase of so-called ‘minimal design’. The idea is to have a simple, once color background (preferably white). Gradients and textures are generally frowned upon. The site’s palette should consist of only a couple colours, and using more than two (or three) fonts is prohibited.

Everything is super readable, clear and well … minimalistic. That in turn gives the main purpose of the web a boost – to consume content, both video, text and imagery. Everything is easier to access and these sites generally load faster too.

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Flash is gone from mobile devices!

Steve Jobs must be laughing hard now!

For a while there was an argument that the iPhone is inferior to Android devices, because they CAN run Flash. Nobody really cared that it was eating up battery like american kids are eating up fastfood. The sluggish performance didn’t matter either. It was as if Flash was awesome, and the lack of it on iOS was a real dread. Well apparently Steve Jobs was right in his open letter about Flash. The technology is now proven NOT RIGHT FOR MOBILE DEVICES. It took a few years for Android to realize that (or for Adobe for that matter) and tomorrow it’s being pulled from future OS releases.

The web will never be the same again… Oh wait, Flash usage on the desktop web has shrunk due to all that fuss significantly too :O

Metro interface will now be known as “the Windows 8” interface

Microsoft is changing ... again

The name “Metro” was used to describe the colorful tiles and typography of the next generation mobile Windows platforms (at first, then came the redesign of the desktop experience as well). Well not anymore. Microsoft has been trying to quit using the name Metro for some time now, but without stating what the new name would be. And apparently the best choices are the simplest ones, as the new interface will just be called “Windows 8” from now. At least that’s what zDnet says.

I think it’s good. The metro name wasn’t really explaining anything, and the tiles do look like windows, so it fits, even if by a stretch. Besides it’s much simpler and better for the brand. Too bad that probable reaction of consumers to the desktop windows 8 might be a big disappointment for the Redmond company.

the Olympics is 6 times more expensive than mars exploration

With the olympics budget NASA could've sent 6 rovers to the red planet

According to the calculations of the Atlantic Wire it cost $15 billion to host this years Olympics. At the same time the cost of sending the Curiosity Rover to Mars was somewhere around $2.5 billion. That means, that a little over two weeks of gluttony in front of the tv cost exactly six times more to organize, than a mission that can actually change mankind. Pretty sad. Even sadder when we think what that kind of money (15 bil) would do if used to feed and educate the needy.

Pixelmator 2.1 is here – alignment guides look awesome!

Another step closer to ending Photoshop rule

Sure it still has a long way to go, but at $15 Pixelmator is what their slogan says – an image editor for the rest of us. The amount of pro and semi-pro features though, put it a little above that line. And yes – it can open and edit PSD files. The new version added a couple of nice features, and one that is simply groundbreaking. But more on that later. First we get some vintage and depth of field effects that are a bit Instagram’esque, but higher quality. That’s the “for the rest of us part” – easily applying filters to our photos for them to get that “hipster look”. But what’s truly awesome about this release are the alignment guides – sure they’re sort of present in Photoshop, but not as precise and user friendly as here. This is the way to do guides, no questions asked. You can even align objects to the same spacing, as other on-screen objects have, along with precise pixel info right there on the image. This is awesome and hopefully PXM will get the much needed layer styles to become the image editor of choice for even more designers.

The App is available as a free update on the Mac App Store. Visit their site at www.pixelmator.com for some nice preview videos.

iPhone 5 will have a larger screen after all

Apple quietly confirms a taller iPhone screen

Recent pictures from the iOS simulator show, that there are now 5 rows of icons on the iPhone home screen. Sure – there are a bit smaller icon margins on that shot, but it most definitely confirms a larger iPhone screen for the next device. The horizontal resolution is said to stay the same, so most apps would easily scale up (especially the ones that scroll) and the vertical res is said to be somewhere around 1100 pixels. We’ll see how Apple will handle games – hopefully not via a letterbox, but there seems to be no other way :(

Trees are on the streets!

It's about time they took matters into their own hands

I stumbled upon (no pun intended) an awesome image of a tree holding an awareness sign against cutting down rain forests. It’s great because it catches attention way more than a normal billboard, and the fun factor makes it spread via word of mouth more. I think I’ve read somewhere that it’s a german action – well congratulations to the guys who came up with it – a really awesome and inspiring idea. And he has friends! ;)

Amazon sells more ebooks than real books in the UK

Reading is changed forever

Apparently after the US market (which is not that surprising), now the UK customers of Amazon bought more ebooks, than their paper counterparts. It’s good for the environment – maybe some trees can be spared (printing things like the Twilight saga is a waste of paper for sure ;)) and also it means people are building up their ebook libraries, that will be moveable much easier, than real books. Imagine moving to a different apartment and taking just the kindle from your bookshelf. Sure, purists still believe paper is the only right thing to read, but apparently there aren’t many purists in the UK anymore ;).

And with low power consumption and long life of the Kindle, it can easily be charged by solar. Amazon should make the back into a solar panel and we’d have a book that’s “always on”.

iOS 6 won’t have the built in YouTube App

Seems like Apple is moving away from Google for good

The new maps – ditching the ones provided by the search giant, were no surprise, but this certainly is. According to Apple, the YouTube app removal is due to the end of the licensing agreement. Of course Google will put out their own, free YouTube app for iOS devices, and YouTube still works in Safari, but omitting it from the OS will certainly confuse some less technical users. Apparently war with Google is well underway.

Buy/Sell your design elements and/or icons on Fol.io

There are many "virtual goods markets for designers" but here's another one with a twist!

We probably all have a “resources” folder somewhere at hand, with hundreds of icons, prefab panels, fonts and other design elements. It took years to collect them and we’re pretty proud, but it’d be cool to have an easy way of finding stuff we need right now. And here comes fol.io – it integrates with your mac and lets you find resources right from the topbar in a spotlight kinda way.

So far there aren’t many files there and not many are actually bought (it’s just started, let’s see how it develops), but with prices like $1 for a cartoonish drawing they’re quite in-reach for most designers. I just registered there and we’ll see what it has to offer to the sellers.

Check it out at fol.io

UPDATE
We have just posted our design pack there for $15 at http://app.fol.io/#/user/hype4

New Outlook.com email is stunning!

Finally a worthy competitor to Gmail!

Microsoft is really pushing the metro interface (it’s not supposed to be called metro anymore – they’re thinking of a new name) with tiles, colors and beautiful typography. That purely digital, modern approach is finding it’s way in other places, and right now it came to the fully redesigned hotmail little brother – Outlook.com.

The site features skype video calling, facebook integration and a super-clean email experience with no ugly MS ribbons and cluttered menus. This looks so good, that it’s possibly the very best design in web email clients anywhere.

That clean, uncluttered interface IS the future and I seriously hope that Apple will tune down those skeumorphic designs at least a little bit. Since it’s all digital anyway, maybe it’d be best to accept it and become digital design-wise.

Besides it works well from the usability standpoint since it’s all clear, visible and easily accessible. The only thing I don’t quite like is the choice of colors. Maybe MS could tune down those hard colors a bit, or give the users a choice to just type in a hex color themselves. That’d be awesome. Well anyway – since it’s just launched maybe it’s a good time to go and “reserve” your name on there? www.outlook.com

Facebook “Fans” are 80% bots?

Another example of how evil facebook really is ;) Apparently advertising your fanpage doesn't make any sense

So you ran a couple of ads for your fanpage, and got a large number of “fans” for a surprising amount of money? Feeling all happy and “popular” you might let your guard down, because out of each 1000 fans, 800 might just be bots used to scam you. A social company called “Limited Run” had just reached the limits of their run with Facebook, when they independently tested how many of the ad-generated fans are real people. Using a couple of analytics companies and their own software they found out that only 15-20% of fans are people, and the rest are just bots.

They’re not accusing Facebook “yet”, but someone owns those bots. We suggest it might be time to stop “believing” in Facebook as a marketing tool. But hey, it’s probably for the best. Maybe now people will need to be more creative to reach their “fans” than just setting up a facebook ad.

We had seen a similar case a few months ago, while a quickly climbing fanbase turned out to be completely inactive. Money well spent? Not really.

Apple put out terrible ads. Are they becoming the new microsoft?

Have you seen the recent Olympics Apple Ads? It's almost as if they were made by the competition to make Apple look bad

The Ads are all about the Mac, but they’re so “low”, without edge and uninspired, that it seems like they were made by Samsung to make a dent in Macbook sales. Seriously! A supposed Mac Genius (the whole “Genius” idea is actually pretty bad, because people who can use iPhoto and Time Capsule don’t really need to be geniuses, and most of them aren’t). Besides if someone’s a real genius he wouldn’t work at Apple retail. Design or Engineering maybe, but retail? Come on.

So this all knowing genius is helping people with their mac “problems” like making a movie or a photo book. It’s stupid. Plain stupid. And very un-apple like. It’s bad enough that skeumorphisms took over iOS and OS X (ugly Contact, calendar and notes apps) and now this? Do you think Apple is loosing it’s edge and the “cool factor” if they have to resort to being stupid in ads to sell their products?

Here’s one:

Mountain Lion is here

Everything just works

After installing the recent OS X on the 2011 Macbook Air, I can honestly say it definitely got faster, but most of the new features are rather invisible. Contacts app and the new calendar still look pretty ugly, but the new notification center is a much better piece of design and to some – more widely used. Right now all apps seam to be working right, with no errors or freezes. We’ll see how it turns out in the long(er) run.

UPDATE: Twitter integration (the system-wide one) is hidden in Mail,Contacts & Calendars. Not that easy to find. Also to get to the notification center you need to make a two finger swipe from right to left, but start outside of the trackpad. That’s the only way it’ll work. Took me a while to get to that too.