Minimalist redesigns of the known brands

Antrepo Design has decided to redesign the product packaging for a couple of known brands towards a simpler, minimalistic and elegant approach. The thing is, their designs in nearly every case are spot on and should be considered by those brands if they want to stand out.
See more after the break.

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Microsoft presents Montage

First of all I’m impressed how microsoft comes back from the ashes of crappy advertising and reinvents itself in that manner. Most of their recent ads are actually AMAZING pieces of work. It’s good to see that the “boring old PC” is getting the creative treatment. Well corporation-wise at least.

But the main thing I’d like to mention here is that they’re introducing a cloud based “magazine editor” that allows users to create their own magazines from the content from the web. This is an amazing idea and in fact I think it will be another thing that revolutionizes journalism in the e-world. Sure most of the things will be crappy, clip-art things from people with no imagination, but imagine those tools in the hands of someone wanting to do something really creative who doesn’t have programming knowledge. Yeah, that’s right! It can be huge. We just have to wait and see.

Japan shows us a glimpse of the future

Unfortunately japan didn’t win the chance to organize the 2022 world cup in soccer, but their presentation is breathtaking. The amount of new technology that they’re showing is astonishing – on the fly translators, augmented reality and what’s even better a holographic representation of the main games in many other countries. Imagine that – you go to a stadium in your country and you see all the stars doing what they’re doing somewhere in Japan in real time. Well that won’t happen since Japan didn’t win and that sucks because an event like that could push the technology forward. Just watch the video

Doesn’t it always work like that? An event of a totally different kind can push the technology forward so it later can be used for many other things. Rock concerts anyone ?

Apple + News Corp. = The Daily?

Apple is pushing forward the magazine revolution by cooperating with news corp. and they want to create a tablet-only newspaper. This is revolutionary and exciting for a couple of reasons. One – right now the tablet papers are “versions” of a regular paper. This one will be completely 1’s and 0’s so less trees will die in the process. Good.

There seems to be a lot of discussion about it recently, but mostly content-wise or about their future plans – i.e. more electronic only but high quality content publications. And yet everyone seems to be missing one point – since we already kinda know how a tablet magazine should look and work in terms of visuals and interface, is it the time for an “apple style revolution” again? Will they invent a tablet newspaper interface of their own, or will they simply base it on the best ones out there (Flipboard). ?

We’ll probably see sometime mid-december. And if the interface will be new it might be a start for A LOT of change coming soon to the tablet publishing industry. Well unless it’s actually any good…

Creative Windows ad – mac vs pc all over again

The Mac vs PC war has been fought ruthlessly all over the interwebs for at least a decade now, both on the advertising and on social front. And as with any controversial subject there are fans of both sides. But Microsoft didn’t really make creative ads before, and now it’s trying to show that PC’s are not “square” and “office and games” only and can be used to make really nice, creative things. Good! Because in the end the machine is just the means to achieving a goal that comes up in the mind of it’s creator. And the mind is not yet branded with any logo. See the cool video below :

Creative destruction

Here’s a cool idea – let’s buy those overpriced apple products and then destroy them for the sake of art. If it won’t catch on we’ll be a couple thousand dollars behind budget, but if it does we might actually sell the prints and get the money for even more gadgets to destroy. Some we can even spare and use perhaps? Naaah. Michael Tompert is an artist that specializes in destroying apple products and photographing the results. He uses sledgehammers, blowtorches and other tools not necessarily associated with electronics-care. And for some odd reason that twisted, colorful metal looks really, really good. But kids don’t do it at home! More pictures after the break.

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Myspace transforming into My “[ ]”

A few years ago myspace was the online king nearing 200 million users. Then along came facebook with all it’s drama (see “the social network”) and change all that. People stopped using myspace as if it was a bag of worms. And we can all bet that myspace advertisers felt that, and myspace CEO’s felt that too. So they decided to change, and what’s better than a really BIG change? Nothing. So they decided to change the site from the ground up, including the very familiar logo they had. We’ll see if it’s gonna steal the users back from facebook or is it just one more try of a dying company. Nevertheless the move is pretty bold so good luck to Tom! Below you can see how it’s rougly gonna look like in november.

Canstruction – charity and art come together!

It’s always great when charities involve artists into a cooperation that’s both creative and helpful to some. This time it’s about people arranging canned foods together to form an image or a sculpture. Hence the name “canstruction”. And since I love the idea I decided to share some “Canstructions” with you.

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