iOS 7 will be flat and more modern apparently says Jony Ive

iOS 7 flat design Innsbruck

With project “Innsbruck” – the apparent Jony Ive led iOS redesign – just a few months away, the web is speculating extensively what will the changes bring. People are speaking of flatter designs, less gradients, shadows, leather, wood and all the other Skeumorphic stuff and that is all good. Purely digital, flat designs are all the rage right now thanks to Microsoft’s innovative approach to Windows. Soon after that, Android and google iOS apps got some nice “flattening” treatments (coincidence? ;)).

The funny thing is that Microsoft is praised so much for the design of it’s system, yet most users choose either iPhone or Android anyway. There’s also one more problem with radical change – unless it’s something really new and great, it will simply be compared to being a Win8 ripoff. And does Apple really want to be the company that copies others?

There’s also the problem of the app-stores – I don’t expect all the developers changing both their apps and their icons to be more “minimal” in any way. And that will bring great inconsistency.

But all that aside I’d be happy to see Skeumorphism go, but it doesn’t necessarily need to be towards superminimal-flat design. It can be something in between that compliments the hardware well. You know, kinda like we tried with that color-coding the OS to the Phone’s color thing back a few months.

Apple iOS flat design with color

Why sticking to what user already knows in UX design is a wrong approach

pull to refresh UX

If there’s a way to do things and it has been in use for a long time, the users are more likely to understand that way and have a better experience. Easier too. UX people are usually using this one a lot, almost as a bible-quote. Sure – if something’s not broken why fix it, but that’s only one part of the story. The truth in mobile apps is, that Apple created a certain set of rules in 2007 that hasn’t really changed. Android followed with their ripoff own version a while later and both platforms.

So should we really follow only what users know and expect? Because if we did, we wouldn’t have Twitter’s “Pull to refresh” which is now ubiquitous. We wouldn’t have the twitter / facebook style slide-from-the-left menu panel and many, many more small tidbits.

facebook pull the side menu

Within reason it’s those who try new things, that are pushing the experience forward. And the only was is to go against the user sometimes. Of course it’s all within reason, but don’t let anybody fool you. If an UX designer is saying your idea is bad, just go and prove him wrong :) Unless you want the world to stand still.