This must’ve been a lot of dollars pumped into google’s account by Tipp-Ex but the production quality and the viral potential are one of the biggest youtube can give you. Mainly because it uses one big flash made by the advertiser to just play some videos inside it. This is I think the first time youtube went in that direction and even though there’s a bottom line here that it’s still just a clever commercial, it’s worth checking out.

And you can do that here

There were campaigns similar to that one before of course, but not on that level of complication. For example the show “Dexter” had a campaign in which every youtube clip had hot spots on it to click, and there was a crowd moving within which you had to spot the main character and click on him. If you did you were redirected to another movie and so on. But that was done using just the typical youtube API so it probably wasn’t as popular as this new thing will be.

The main reason for success here is being surprised – when the hunter reaches outside of the movie you know you’ve been tricked but still you want to go forward. (that’s not much of a spoiler so don’t get upset about it ;p) There’s still plenty of room for innovation in online advertising and thankfully every once in a while we see that someone has come up with a fresh idea. Sure this one can’t be done with just a few bucks in your pocket like the “Jumping into jeans” or “Coke and Mentos” memes but it has more of that “I’m gonna send it to all my friends” action attached to it. And that’s precisely how a good viral works.

Know any other good examples of creative (meaning different than just a video) youtube campaigns ?