There are certainly many changes occurring constantly with how virals are constructed. They need to evolve with the people who get’s tricked by them, basically to keep up with the modern world’s pace.
What was a good idea a month ago, could now be obsolete, and easy to find out. Some, long time ago, all it took was a simple “name matching” quiz, and it spread like a virus. Right now the age lowers and lowers, way beyond the point of the buying consumers. Sure, they can nag their parents to buy stuff, but that still cut’s off a couple of %.
So I think it’s pretty safe to assume that the same campaign in order to work over and over again has to either:
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