Fold ’em when you need ’em

What is the mysterious “fold” ?

There’s this very big issue among many designers of making all the necessary information above the fold (that being a standard of about 600 / 700 pixels high). So they try and they try to fit everything that’s “important” in there. In a typical layout that gives us 960 x 660 pixels of space that the most users will instantly see. Which is about this much of this website :
cm-960x660

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