Sometimes if something spreads like wildfire it’s considered a success. But it’s not always so, as the recent facebook campaing for breast cancer awareness proved. Many of us noticed that our friends, girlfriends and co-workers had posted a facebook status like “I like it on the couch” or “I like it on the kitchen table” thinking there’s something sexual about it – and maybe a “hint hint” kinda thing.

Sure there might be a corelation between handbags and breast cancer (if there actually is) but how drunk would we have to be to understand it? The guys instead of encouraging their women to do a checkup will only scratch their heads in disbelief, and the women themselves are spreading the viral meme without really thinking about what it means (if anything). So it’s an idea that got out of hand and became something that it wasn’t supposed to be. Sadly.