First ever iPhone 4 music video

It was pretty obvious that when the new iPhone came out with it’s 720p HD video someone would make a music video using just the phone. That someone is a one man band (and the guy who shot and edited it) called Flakjakt and the video came out pretty nice. So as I expected there will now be a stream of good quality (and bad quality) videos for bands, projects, short movies shot while drunk etc. This one was edited (in Final Cut, not the built in iMovie) and there are some color changes added, but overall it looks interesting and very retro like.

Adobe Ideas for your iPhone

AdobeIdeas03Whoa, didn’t expect Adobe to release such a fun and actually useful mobile app for free. Since mobile photoshop for the iphone is a big disappointment I wasn’t expecting much from “Ideas”. But trust me it’s perfect.

What does it do?

It let’s you sketch just like other sketch apps do (but with more style) but that’s not all. Aside from the standards like brush size / opacity and color (with a great interface – seriously) you can also draw on photos (which isn’t new but done beautifully) and what’s super cool you can “extract” color schemes from pictures. Which basically means it can generate matching colors from any picture you take – so if you see some nice colors somewhere you can snap a picture and extract them easily.

It also categorizes your ideas (sketches if you must) and organizes them. I’ve tried many apps like that and this one simply owns them all. Seriously. Having (mobile) ideas can be fun!

mobile creativity

The new iphone is out and aside from the fact whether you like it or not it does bring one thing that is truly revolutionary. And it’s not the hires screen.

Think about it – having a 720p camera in your pocket and imovie to edit it on the go will break apple’s own division of mobile products being only for consuming media while computers being the tools to create.

This changes everything because the best camera is the one you have with you, and using free time (like on a bus) to edit it will result of more creative things done “in the moment”.

And higher quality plus having your tools with you all the time is the path towards better digital media and perhaps youtube 3.0

Exciting times since now all other phone makers will make a video editing app and the trend will spread.

Also expect more virals ;)

Apple – Adobe war has ended in a retreat

Adobe announced a few days ago that they’ll discontinue supporting the iphone OS in flash and other products. Sure that was a battle they couldn’t win but in a way it’s pretty sad we’ll be limited to a closed platform. But maybe it’s good for the quality control, since a flash app is pretty easy to make so there would be millions of new “fart apps” and we have plenty of those already right?

So while it’s sad that adobe skips the iphone, I think it might be for the best here. Let’s just hope they won’t get mad and stop making the Creative Suite for the mac, because now that’d suck ;)

Adjusting the technology

This is actually more of a “thinking” subject than plain facts, but it’s pretty interesting and has been in my head for quite some time now. Let’s think about an evil example first. Do you think that macromedia making flash (well, making, buying whatever ;)) thought for a moment that it’ll cause a mass of screen blocking, full blown ads all over the internet? But on the other hand they didn’t probably think about how complicated and amazing the flash games can be, and that youtube made online video possible thanks to that technology. So basically it’s nothing new – a technology is a tool, a path that we can use and misuse (which is way more fun) to make something out of it that wasn’t originally intended.

So where else can we find an example of that? Well one thing are the LOMO cameras. Those cheap, old, film-based russian cameras became an instant hit for trendy hipsters, emo kids, and artistic souls. Taking blurry snapshots of a moving arm, a shoe, a fruit bowl. Then posting it everywhere. It all became a sort of artistic revolution, because the camera’s faults made up for the originality of the outcome. And that’s what matters.

And since we’re talking pictures – there’s the iPhone. Sure 90% of the phones in the market now have better cameras. That’s beside the point. iPhone has a bad, cheap camera but it has one advantage. Apps! People made hundreds of photography apps, both “new camera” apps and photo retouch, editing, effects, filters etc. So you can have an iPhone Lomo, an iPhone HDR (well sort of) and plenty of amazing looking pictures (and if not amazing then at least creative). Because the built in camera “thinks for you” while taking a shot. But with some clever apps and an open mind you can do exactly what you want to, when you want to. And since you have the camera with you because most of us carry our phones with us all the time, you can take a photo anytime, anywhere.

Iphoneograpy is the term for the iPhone app’s photograpy and it’s represented by sites such as :
Iphoneography.com
And also our friends from hype4.com have made a photoblog with their iphone pictures (some unaltered) at
CreativeBuzz.org
Be sure to check those out!