The less people in a creative chain, the better. And in some cases, a small team can deliver much greater impact than a big one. But it’s the general marketers and know-it-all’s who really ruin it.
So what can we do ? Sit quiet and watch our work being changed into something we won’t really put our names under ? Or maybe start something on our own and then face the same with the clients of our own? It’s important to keep one’s identity at all times, since it is what defines our creativity. And if others don’t want usability at all in their products then it’s their problem. We can make our own stuff, that’s useable, creative and pretty cool for everyone.