Attention!
As we all know the web is not a place to indulge fully. People scan websites instead of reading them. And even if they read a large part their attention wanders off after a while and they either leave the site or switch to some other article. This is how the modern world works and it’s now common also in newspapers, magazines and other non-digital media. Except for books maybe but they’re beginning to be less and less popular unfortunately. Which makes our imaginations want more digitized fast paced action or we get bored. So basically the wheel goes round and round.