Because making just websites is for underachievers.
Ok, let’s imagine for a second that we’re making a web experience of informing our potential customers about our brand, thus raising their brand awareness. Basically, we just want people to know and like the brand, what can influence them to pick our brand up the next time in their store or online. And at this point two things should matter to us as the let’s say … Sausage Flavored Cereal makers. Sure we have a cult following of our fans, and the product is great. Why wouldn’t it be? Everyone eats sausage and cereal for breakfast, and we innovated our way out of cornflakes by combining the two. So we know we have something good. And we know people move around the internet sort of like in a maze where they can also stumble upon our competition, the dreaded hamburger and pizza cereals!
