About IdeaMonster

Krop, Square Extension, Dust|box artist. Illusion of sense art group founder, creative director, open mind.

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Apps are looking better and better!

I’m currently in the middle of putting the final touches on my first BIG mobile app. By BIG I mean it’s for a big, recognizable company, not a personal project. The sheer amount of brainstorming that went into that, along with ever-changing mockups and UX drafts led me to a conclusion that live app testing is crucial to have something stable and production-ready without too much hassle with updates. From platform UI paradigms to general aestethics mobile app design is no easy task. Sure the canvas is smaller and supposedly easier to do than say a web page, but there’s a lot more that can go wrong.

Maybe that’s because we’re a little used to things going wrong on the web and can look the other way, but we tend to criticize apps that don’t work as advertised. Exciting times ahead, since the mobile space has evolved with apps being able to do more and look better, even using platform specific components (if used creatively and with some twist).

If you want examples try Path and Foursquare for iOS – each uses the basic styles and elements, but with a twist that makes it both original and pretty.

Pixelmator is half price!


Now is the best time to get Pixelmator - even if you already own Photoshop

We have covered Pixelmator many times so far, and we’re generally both impressed and satisfied by the software (if you learn to live with some flaws and omissions it’s perfect ;)) and now if you were holding off to buy it it’s the best time ever, as this almost professional graphic design software is only $15! That’s A LOT lower than the cheapest Photoshop edition. Get it now here

Loads of crapware for EURO2012

Each big event inspires people to think about how it can be app-ified. And that in turn results of even more App Store junk

At some point the idea of half-a-million apps must be turned around a bit towards “less but better”. EURO 2012 soccer tournament is a prime idea of the fact. There are over 50 apps devoted to this event, and most of them – even the official ones – are pretty worthless. I suspect that this little fact will soon transform the users view on apps towards something mostly useless, ugly and ubiquitous.

Apple acquired CHOMP a while ago to refine it’s app store search, while Google relies more on users comments and ratings to filter out garbage. But let’s face it – most people don’t really rate their apps, so we can say that most of the high ratings come from the friends of the developer. And nearly everyone has some friends, so even crappy apps can jump higher.

Crapware is currently about 80% of all mobile apps. That might damage the users perception of an app as a cool and needed thing. Most games are crapware, and some are direct rip-offs or even stolen (like the infamous Canabalt HD which is in fact direct theft from the real Canabalt game). Finding relevant apps and games is now super hard, and review sites don’t really help with that much – mostly because a lot of them promote the games and apps that pay them, and any app can pay money – even a crappy one.

I see two ways the app world might go – either the app store curators (both from Apple and Google) will shrink their app stores to good, beautiful and relevant apps and games, or people will soon get bored with surfing through hundreds of crapware to find one decent app. Or they might even shift back to web-based offerings that Facebook is trying to prepare for them. We’ll see. But if you ask me which EURO 2012 app is the best I can honestly say – switch to your favorite website for the info and news. It seems all of the apps are quickly made, underdeveloped attempts to gain users through a big event. Even the official app kinda sucks and that tells us a lot…

CM & HYPE4 present first super CHEAP design elements template!

We have teamed with Hype4 to bring you an awesome PSD design template with buttons, icons, popovers, polls, graphs and more! Only 5$ and it's good for commercial use!

The creative guys at Hype4 are starting an awesome initiative to make web and apps look better, by offering super cheap template elements that anyone can use for any project. The set includes icons, textboxes, buttons, popovers, calendars, polls and graphs. Each element can by modified (colour etc.) by layer styles, which gives you total flexibility and ease to fit them into your projects. And all this for $5. Get yours now on FIVERR by clicking: HERE

More images after the break.

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Facebook releases it’s “own” camera app

Now we know why Facebook bought Instagram ;)

After a rather disappointing plunge in the ratings just days after lanuching on NASDAQ, Facebook strikes fast with a completely new product – maybe hoping to bump up the ratings a little bit. Or maybe just using some of Instagram’s ideas for it’s own purposes. I remember, that after the transaction Facebook stated that it’s not going to change or shut-down Instagram. Now another app has come forth, with Instagramesque filters and batch uploading, and with those millions of users it’ll probably kill Instagram slowly. Sure, the filters aren’t as good (yet), but more people are gonna use it since it integrates with Facebook’s timelines so well and lets them upload a bunch of photos (up to 30) at once.

The app also steps a little away from the current mobile aesthetic, which is a good thing. Seriously though, an app like that wasn’t probably made in a day (or week) so the development must’ve started before the Instagram acquisition. But the bottom line here is that this will probably kill Instagram in the long run, so Facebook sort-of-misguided us saying that they won’t shut the app down ;)

If you seriously need it here’s an app store link: http://itunes.apple.com/us/app/facebook-camera/id525898024?ls=1&mt=8

App store mania created some odd businesses on the side

We all know that apps are the hip new thing right now, but there's a whole new side to their popularity

A developer decides to make the next great app or game. He did some research of course and found out that some people got a lot of money from a nicely done product on the App Store (or the Android market, but let’s focus on the former here – most rules apply to the Android market as well anyway). It didn’t occur to him that a lot of people win the lottery every year too. But let’s skip that part for now.

So he sits down, finds some more people and creates an awesome product. No, really. Let’s assume he did a great job. So he has a great product, and he knows what he needs to do – make good screenshots, write a nice description and think through his keywords. Then the upload day comes and the hopes are sky high.

And then comes the sad realization – there’s hundreds of thousands of apps out there, and his app falls down the charts so fast he doesn’t even notice when it’s nowhere to be found. No magic formula and no magic trick can save him now. Or maybe not?

So he goes to google and searches for ways to promote his app. And that’s where it gets funny. He finds many websites that review apps, but most of them want money for the review if he doesn’t want to wait forever-and-a-half. And then there are people who promise him a boost in sales by some unknown practices, but again – it’ll cost him. Another great thing is the free apps every day initiatives. There are plenty of ’em out there and usually they sort of work – boosting the downloads of the free version can result in a bump of the sales when it turns paid again. The catch? They charge so much that in most cases it won’t make a difference. Some say it’s $10,000, some say a bit less. But still it’s pretty expensive and of course there’s no guarantee it’ll work.

The review sites that want your money for a review (or sometimes even a favorable review which isn’t really anything other than an Ad) also don’t give you any guarantee it’ll change anything. The scamy “schemes” of other internet marketers are just that.

So what does it all come down to? We don’t want to fight those people, but we want to let our readers know that currently – there’s a whole bunch of people that get rich off of the App Store without any apps of their own. (even big respectable sites charge thousands of dollars for what later appears as a genuine news recommendation – so now you know why they write about some apps and skip the rest). Basically they earn more money in the long run than the developers they ‘help’. Just a thought.

We think that quality apps and games will sooner or later catch Apple’s attention anyway, so these kinds of promotions should be avoided, unless we want to pay someone’s rent with no guarantee ;)

all Android screen resolutions compared to all iOS resolutions (including the rumored new iPhone)

Steve Jobs said that Android's biggest problem is being fragmented, but new rumors suggest a different resolution iPhone!

There has been all the fuss about how fragmented Android is, especially in comparison to it’s direct blueprint inspiration – iOS. But with all the surfacing rumors about a 4inch iPhone 5 (or New iPhone) it might actually cause Apple to fragment it’s devices as well. At least a little bit.

So here’s the most current comparison of resolutions for iOS and Android mobile devices:

iOS Android
Phones 320×480
640×960 (2x)
iPhone5 (?) 640×1096 ?
ldpi 240×400
ldpi 240×432
mdpi 320×480
hdpi 480×800
hdpi 480×854
hdpi 600×1024
xhdpi 640×960
Tablets 1024×768
2048×1536 (2x)
ldpi 1024×600
mdpi 1280×800
mdpi 1024×768
mdpi 1280×768
hdpi 1536×1152
hdpi 1920×1152
hdpi 1920×1200
xhdpi 2048×1536
xhdpi 2560×1536
xhdpi 2560×1600

As you can see making a universal Android app is kinda hard, as you need to either make it the way “flexible websites” are made (which will results in Tim Cook mocking the stretched apps once again) or doing it for all those resolutions. Apple has only two resolutions with a 2x option. And if the new iPhone will stay the same 640×960 it won’t have any problem with a fragmented app ecosystem and/or app size.

But for all of you who need a quick resolution reference – enjoy! It’s always so hard to find it in a neat table without plenty of scrolling ;)

iPhone 5 with a 4-inch screen? So what’s the resolution? 640×1096!

Considering Apple won't make a super-retina display, a 4 inch iPhone would have a 640x1096 resolution

The time draws close for the next iPhone (iPhone 5 or the New iPhone?) to show it’s face, and each day more sources are suggesting that it will sport a 4-inch display instead of the current 3.5 inch. Considering it’s current width to be almost ideal, it might turn up to be a phone that’s simply a little bit higher, with all the other dimensions kept the same (well, maybe thinner too!).

So I did some lame-math and it turns out that if we add some pixels to the current 640×960 resolution, we’ll end up with roughly 1096×640. That’s still lower than the first two iPads, but it will add that dreadful fragmentation to the Apple line, and the apps will grow in size to accommodate three phone and two tablet resolutions.

Windows Phone 7 will eat up Android’s market share, and fast!

Windows Phone 7 might have had a rough start, but it's gaining momentum to become something more than a novelty

Today the Smartphone OS market is divided between iOS and Android, with the rest of the platforms being pretty much non-relevant. Yeah, I know, they’re bold and pro and all that. Too bad it doesn’t matter. A smart and well done ad campaign won’t change much now, without features. So yeah, there are two main OS’es, but Windows Phone 7 is going to be the third one whether you like it or not.

Let’s think about it for a second. There’s a finite number of smartphone makers. With WP7 gaining in popularity, who will suffer the biggest blow here? Apple? Nope! They make their own hardware and software, so that won’t change much, except maybe a few % of users switching.

Yeah, you’ve guessed it! Android is installed on phones by the likes of LG, HTC and Samsung. And we already see some HTC phones having WP7 instead of Android. With Microsoft’s pile’o money it’s only a matter of time before it spreads to other manufacturers. And the battle will begin! Google might actually loose the suppliers of hardware, which in turn will result in less Android’s sold, and less ad revenue for the company. This time Microsoft’s offer for the phones is actually VERY good. And they already have Nokia on their side.

And we were all wondering why did Google buy Motorola Mobile a while ago. Now it’s pretty obvious!

Is it the end of apps for businesses?

According to our calculations, about 2% of businesses need a mobile app. Another 50% needs a mobile version of their website. The rest might use a mobile site, but don't really need one.

A while ago mobile apps have become the new web pages of the modern times. Everyone seemed to need one, even for the most bizarre kinds of businesses. Right now the reality has become more like an internet bubble of the late 90’s, and overcharged apps can in fact be a laughable novelty. At first they were charged higher than web pages, but the market quickly caught up to that, and right now they’re about the same price. And that feels kind of justified, because it’s not so special anymore after almost a million apps and games on the market (iOS and Android combined). If someone wrote a million apps in about 4 years now, it must mean that there are plenty of app programmers out there.

The other factor is the mobile market fragmentation. With iOS and Android plus all the competitors, to have an app for everyone, one must develop for many platforms, often different technology-wise. Websites that stretch to the mobile screen size will simply eliminate the need for most apps. Sure – people trust apps more than websites, as some of the images are pre-cached and feel more responsive, but that will soon change with LTE coming to power in more and more countries each day.

But the most important thing here is to understand why do we need apps at all. Games, Entertainment and Social apps are self explanatory. Utility apps (like wikipedia, calculators, measure converters etc.) are a nice thing to have to. But who wants an app of a company that makes sugar-filled soda? Or cars? How many times do we change cars in a lifetime? Probably less, than we change smartphones, but all rare occurrences will surely do with just a mobile website. A small percent of people travels a lot, so they might need a hotel-chain app, but most will have to do with a generic “search all hotels” app, and that market is already saturated.

Who else needs mobile apps? Seriously. That doesn’t of course mean that apps are dead. They can still make impressions (and money) but mostly with a creative idea of their makers. Not apps made for a client. Think Opus, Instagram and such.

Do you know any business that’s not saturated with apps, and REALLY needs them?

Shifting trends

I actually prefer to watch random episodes on the Web than have choice now!

It’s pretty common knowledge, that trends tend to repeat themselves in patterns over and over. It’s probably the most visible with fashion shifts back to the 80’s or 70’s, but can still be applied to a far more interesting topic – internet attention. When we’re online we jump from place to place, almost never focusing fully on the page at hand. Multitasking has taken a lot of “peace” from obtaining information, so we multitask like crazy and we don’t slow down.

In the web where you get everything you want right when you want it (preferably NOW), I found out that instead of watching an episode of South Park that I choose, I prefer to go to a site, that shows random episodes in a completely random order. Is it going back from pay-per-view to television “watch what we serve you” concept?

That is of course temporary and will probably shift back to active choices sometime soon, but does it apply anywhere else? It’s a little bit like the App Store selling models, with Freemium occupying most of the gaming charts nowadays, and people spending up to 91% of total game revenue inside the game. But at some point, they must realize that buying virtual coins for real dollards, that we can buy virtual hat with is not really worth it. Then the shift might go towards paid games and peace of mind. The one thing we can be sure of is that we won’t see many fans of ad supported gaming – mainly because nobody likes ads.

What does this pretty common knowledge teach us? Nothing new, but wether you’re making an indie App Store game, or a TV show watching website, it’s best to know what people want right now. Being creative AND riding the trend waves (creating trends is a completely different story) is the way to go no matter what business you’re into.

Fun fact: A British band – Brett Domino, recorded some nice (and funny) covers of well known artists. They are selling their album on iTunes BUT you can order a digipack from them to have it in a more touch-friendly / shelf friendly format. What’s so original about it? Well the boys supply you with the cover and a blank CD-R on which you can record their album from iTunes yourself. Why? To avoid paying double royalty to the authors of the songs, which is a brilliant idea really. They do get their fair share from iTunes anyway. So here’s a backwards trend of buying physical albums (a few years ago people actually preferred MP3’s, and now it’s slowly coming back) with an original twist to it. How cool is that?

How game design works – based on HungrySquid for iOS

Our friends at Hype4 shared some of the knowledge about how the development of HungrySquid went, and also some tips on what they did wrong in the App Store at the beginning.

First of all, normally – as a company a game like HungrySquid could’ve been done in about two months. Since Hype4 was working on it overtime, it took about 4 months to complete. The idea was born last summer, when Mike observed some water ripples while throwing pebbles at a pond. The story was written quickly (available as a free iBook) and the game design followed. It didn’t look like it does now though. The first idea was for the tentacles to grow, instead of fluorescent goo, but with many intersections and shapes it just looked weird and unnatural – even for a squid in space. The game was developed using Cocos2D (and Partially Kobold2d) and most of the graphics were drawn in 2048×1536 resolution, even though the new iPad was yet to be announced. It’s sometimes good to trust your instincts, because it would be really hard to make the Retina iPad version.

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Solar charging with twists and turns

I’m a big fan of renewable energy. Since there’s not enough wind where I live, and not enough geothermal anywhere that I can dig with a shovel, I decided to go with solar. There are two companies that definitely stand out both efficiency, and design-wise so I decided to buy both chargers on impulse and try them out:)

First the Voltaic AMP arrived. It’s a small, portable charger that’s a foldable case, so it’s easy to carry around. Two panels give out about 4Watts of energy, and that in turn is supposed to charge the internal battery (3,000mAh, 11 Watt hour capacity) from 0 to 100% in about 6 hours. It turned out that even in Eastern European sun on my field trips, I was able to get it charged in between 6 to 7 hours. That resulted in a full battery and the ability to charge my iPhone 4S once, and then to about 50%. Not bad! The case is durable and looks like it can survive plenty of damage, so for anyone doing some outdoor survival this charger would be perfect. It’s so tough you can easily hit it with a rock and break the rock ;) They also offer iPad chargers, laptop chargers and solar backpacks!

Pros
Light, portable, ready for travel
Pretty fast charging
Very durable

Cons
No social media integration or measuring your charges
The battery gets easily scratched when used
Can’t charge an iPad at all

Voltaic AMP is a good deal at $99 for everyone who does a lot of travel and needs sun on the go

The second one is the newest of all – a Solar Charging community, with uploading your Wh and CO2 grams to a social website to share. It’s called changers, and it does make a change by introducing the social aspect to solar power. I found out that I’m actually uploading the data every day and it’s really awesome to have saved over 50 grams of CO2 by doing this. Since I’m using both chargers, and both are 4Watts, I’m probably saving twice the amount actually. The solar panel has the Holstee Manifesto on the back, some suction cups that can be reversed (to place it on the inside or outside of a window), and this time the battery and the panel are separated. The panel is light and quite flexible, but pretty big and hard to pack (unless you strap it to the outside of your backpack), and the small, beautifully designed battery (looks like an Apple designed elephant a little bit) can power two iPhones a day. On their promo materials they also said it could give some juice to the iPad, but unfortunately Changers doesn’t seem to work with either iPad1, or the new iPad (I have both for testing apps). On the upside I think it takes a little faster for the battery to charge, so in 4-5 hours of sun a day you can have two iPhones ready to go.

Pros
Sunpowered social media – it works!
Fast charging!
Aesthetically pleasing design!

Cons
Hard to travel with
Can’t really charge an iPad at all

Changers will work better at home or at the office, where its design will shine and you'll be sharing your CO2 savings with friends online.

Review: Hungry Squid


Rating: ★★★★★

This game is a fruit of passion and it's visible in every single detail. Simply beautiful!

Since this is a cooperation that CM took a part in, one of our outside reviewers decided to cover this one for us.

Hello, my name is Mike and I’m a guest reviewer here. Today we’ll focus on the new Hungry Squid game, that was just released yesterday. It’s a puzzler unlike any other – there’s a story (and a promised free ebook that will further push the story), amazing graphics and music (the soundtrack will be available for free too). First thing of notice is how much heart went into making this little game. It’s innovative, but also beautiful beyond what’s on the app store most of the time.

The idea is to rotate hexagons to create a path from a squid, sitting conveniently in the center, towards the outer rim. The more exits you find the better, but it also has some arcade elements and is strictly time based. The faster you are, the higher your scores.

I seriously can’t find anything wrong with this game – it’s addicting, beautiful and there’s promise of more levels and a level editor, so anyone can create their own puzzles. If you haven’t started downloading already, do it now:


App Store link

Size: 26mb

Price: $0,99





1 hundred billion dollar acquisition

The title of this entry is of course ironic, but we’re seeing lots and lots of valuations of companies that don’t turn up any profit, and it makes us wonder – does the world turn idealistic all of the sudden? Or maybe someone sees hidden potential in monetizing Instagram someday? Facebook tries to keep up with “the cool” as it has lost the cool about a year ago. Changes come barely noticed, people just move on and go back to playing whatever social game is at the top right now. A nicely packaged idea can bring millions (or billions), sure, but innovative things can be overshadowed by bells and whistles and a touch of hipster retro.

Do you think 1-bit camera will suddenly rise to power, claiming that vintage looks of Hipstamatic and Instagram are not really retro-enough?

Probably not, but as Dropbox showed us all, an 800 million dollar deal from Apple wasn’t an option, and they decided to stay independent. Maybe because their work really has merit, promise and is useful? Hopefully not all of the startups will sell out to the big boys, as that usually leads to crashing and burning innovation and turning everything into ad-ridden “investments”.

But who knows. I’m currently working on an innovative, social app idea. If it becomes a reality, maybe I’ll cave in and accept the offers of Brins and Zuckerbergs of this world. But as of now, I can be a little hypocrite, since I don’t have a billion dollar idea on my hands. When I do I’ll let you know. It’s gonna be killer!

Oh and check out 1-bit camera here:
http://itunes.apple.com/us/app/1-bit-camera/id505119307?mt=8

Thoughts on the new iPad

I got myself the new iPad in London two days after it launched and have been using it for a couple of days now. Not going to jump into praise of the display, because it has been done before countless times. Blah blah blah retina display blah blah. I didn’t get the LTE version because a) it doesn’t work in europe and b) I need the iPad for beta testing my iOS game rather than any travel-computing.

What I noticed that even after an hour of Infinity Blade II, the device is still cooler than a macbook running a flash animation. It doesn’t bother me at all and I was in fact expecting some heat anyway. It’s an electronic device, come on!

The all-night charging schedules are somewhat true, but I can get by with an hour of charging on occasions too, so it’s not that big of deal. The funny thing is that I recently bought some elements for my own solar charging rig and the battery I bought has the same capacity as the new iPad’s battery. The difference is that it’s as large as a Mac Mini and weights at about 5 kilograms. Putting that same capacity into a rather flat and light device is the thing that impressed me the most. All in all it’s a big change from the previous iPad’s and still the leading tablet brand.